Entrepreneurs Zone

noun

The activity of setting up a business or businesses, taking on financial risks in the hope of profit

Oxford Languages

Welcome to the exciting world of entrepreneurship! If you’re interested in setting up your own business, project or side-hustle, then have a look around. We’ve complied everything we’ve learned and the resources we’ve found useful during the creation and development of Anaestheasier.com


Why set up a business?

If you asked any relatively well-informed individual what they’d expect as a salary for someone with five to six years of postgraduate education, and four years of professional work in their industry, in which they specialise in a variety of high-stakes procedures that can kill or permanently maim someone if performed incorrectly, under high stress scenarios on their own at night, I’m guessing they’d suggest something a little higher than fifty thousand pounds before tax.

They’d probably snort into their coffee when you then tell them that you also have to pay for parking and courses that are mandatory in order to progress in your training…

This, however, is a rant for another time.

We all know that you don’t choose medicine if your primary goal is to earn money, however we feel that if there were an opportunity to earn extra income, something you can set up using your hard-earned skills and expertise, then why not give it a go?

That’s what this zone of the website is all about. I knew nothing about business, entrepreneurship, or anything at all really that wasn’t medical, when I decided I wanted to build a second source of income to supplement my earnings as a doctor, and having spoken to many of my colleagues it seems that there are a lot of people in the same situation, who like the idea but have no clue where to start. So I decided to build this page as a diary of my own learning experience, and hopefully your launchpad to kickstart your own career as an entrepreneur. Good luck!


Read, read, read.

Education is your biggest asset, and ’tis a fool’s errand to start on a project with little to no prior knowledge. These are the books I have read and re-read and recommend highly to get your head in the game – grab a copy of the books via the links below, or do what I did and get them as audiobooks to listen to on your commute.


YouTube Channels to try

As with everything, there is a wealth of information available on YouTube. I found a variety of channels helpful when starting out. Start with these and see how you get on:


What’s your Thing?

Escape competition through authenticity

Naval Ravikant
  • Your niche, your passion
    • This is really important. It’s not about what you think other people want, or what sounds like a good business idea, this will never work
    • You need to focus on what you can be the best at, because your interest is so unrelenting that you will keep going until you’re the best
    • Specific knowledge is about your innate talents and curiosity
    • Thanks to the internet, you can now make a living by doing what you like, and showcasing it to your audience who will pay you in either money, time or attention
    • What has really changed in recent years is that now the more niche and weird your area of focus, the more likely you are to succeed. This is because the problem is no longer finding enough people to support your interest, it’s a problem of overdilution, and become lost in a sea of competing channels and resources. The more specific and peculiar your area, the less competition you’ll have. It’s easy to find 1000 people who are interested in what you’ve got to show them
  • What you could spend hours doing without losing focus
  • What makes time fly fastest
  • What family and friends have told you you’re good at
  • What brings you joy
  • Our thing is teaching and writing. I can sit and write four hours without losing focus and I totally lose track of time. James loves graphic design. We both love teaching others, and seeing the light in their eyes when they ‘get it‘ for the first time. That’s why we set up Anaestheasier – it’s built entirely around our interests, so it doesn’t feel like work when I’m up writing blog posts and pages at 11pm after a full day’s work – I love it!
  • Some ideas to get the ball rolling
    • Crochet
      • Crochet is beautiful, and even watching someone do it is therapeutic and relaxing
      • Make a TikTok channel showing you making things, maybe with a chilled out ASMR vibe, and use it to showcase your designs and techniques, the materials you like to use, where you buy your equipment. Then use this to drive traffic to your website where you sell things you’ve made, your own brand of needles, courses you run teaching crochet or even dropshipping supplies
    • Hornby trains
    • Unicycling
    • Ideas for side hustles
  • Tutoring and teaching
  • Merchandise and online stores, dropshipping and e commerce
  • Writing e books, blogs, short stories
  • Setting up a website (like anaestheasier)

The most important thing is persistence

You will get there. It will work. You have to believe this.

Of course, it might not work – there are plenty of businesses that fail every year – but if you start out with that mentality, that it might all fall apart, then it almost certainly will. You have to believe unquestioningly that it’s going to work, because that’s the only way you’ll have the motivation and consistency to continue when the going gets tough. No business that is alive and thriving today has got there without some degree of hardship that relied on it’s creator’s persistence in tough times.

This feels like a risk, of course, because what if you commit vast amounts of time and money to something that ultimately returns to zero? This is the mentality that most people have, and it’s why the vast majority of people aren’t entrepreneurs.

Who dares wins

Special Air Service

Firstly – the whole point is that it’s risky. Entrepreneurs are people who embrace this risk, knowing that by taking risks, they open themselves to opportunities and rewards that wouldn’t otherwise exist.

Secondly – even if the project fails, you haven’t lost. Sure it may not be succeeding or making money as you’d hoped, and you may even give up on the project entirely and start afresh. But the experience and knowledge you gain from the process of trying is invaluable, and something that a person who doesn’t dare try in the first place will never experience. All the great entrepreneurs have got a string of ‘failures’, but they wouldn’t be where they are today without them.

Reassurance for when it doesn’t feel like it’s going well

  • This process takes time
  • It’s about the journey, and enjoying the process of building. No entrepreneur builds just one thing and then stops, they all move straight onto the next project, because it’s the process that matters
  • If you’re like me, you’re into all the TikTok, YouTube and Twitter channels promoting ‘productivity’ and entrepreneurship. If the names Gary Vee, Grant Cardone, Tom Bilieu and Robert Kyosaki mean anything to you, then you’re probably surrounded by social media promoting images of people making huge sums of money seemingly overnight
  • Do not be discouraged – if you persist, it will work eventually. By definition, anything with a non-zero probability will happen eventually
  • It’s all compounding, so don’t expect results for years and you won’t be discouraged